Why invest in a CSR Strategy?

Your Corporate Social Responsibility Strategy offers more than just a chance to build good will. Not only are businesses now expected to play a role in societal and environmental change, a great CSR strategy that is motivated by and linked to your organisation’s purpose can do a lot more than just tick a box for your stakeholders.

Group photo of corporate members sitting and standing with arms around each other
CSR strategy

Employee Retention – Research all over the country shows that people who volunteer are generally happier and more engaged individuals. Employees who are given the opportunity to make a real difference in their community through workplace volunteering associate those positive experiences with their employers, creating higher satisfaction, motivation and loyalty.

Build Company Culture – A powerful CSR strategy demonstrates and builds your company culture. You’ve got to talk the talk AND walk the walk. Employees who participate in CSR initiatives are actively living and growing your culture and they gain a deeper emotional connection to your organisation’s mission.

Attract Talent – When your values and actions align with those of your ideal customer and employee, you attract a broader range of talent when recruiting. Our society is seeing the affects of an entire generation of people who are seeking meaning from their working lives and who are more likely than ever before to actively interview their potential employers. By demonstrating a high commitment to your organisation’s values, you are ensuring you attract like-minded employees who will give their all.


People with bankwest tshirts on cleaning up gardening
CSR activities

Increased Media Coverage – In a world where society is yearning for a feel-good story and cute cat videos rule the internet, the need to generate positive new stories is just smart business. A strong CSR strategy naturally generates ongoing, positive content that demonstrates your business’s values and purpose. Not only do CSR activities help build organisational culture and provide plenty of material for social media engagement, they also provide opportunities to invite your local media channels to cover the story and interact with your organisation.

Stand Out From The Competition – A strong CSR strategy that involves your employees is by nature visible, tangible and authentic – exactly the elements it takes to stand out from the crowd. Not only do your employees become your best advertisements, your overall perception in the community grows as a trustworthy brand that means what they say and then actually does it!

People with 'Live United' printed on their Tshirts
Customer loyalty through CSR strategy

Customer Loyalty – These days customers are increasingly willing to pay more for products from socially responsible businesses. A strong CSR strategy demonstrates your commitment to your values and builds customer trust and connection. It gives them a tangible reason to choose your products and services over a competitor because the choice make them feel good.

Government Relations – Businesses that are transparent and active in their CSR activities typically have an easier experience when dealing with government. The better and more stable your public perception, the less risk the government has when doing business with you, having the potential to make your negotiations a lot easier.

So with a list of benefits like this, what is your Corporate Social Responsibility Strategy going to look like?

United Way WA specialises in helping organisations create and manage a great CSR strategy. To find out more about what we can do for your business, contact us today.



Rikki is a fundraising, marketing and community engagement guru and current member of the United Way WA team.

United Way Named #5 Most Innovative Company

ALEXANDRIA, Va. (Feb. 20, 2019) – United Way Worldwide today announced that it has been named #5 on Fast Company’s annual list of the World’s Most Innovative Companies for 2019, in the nonprofit category. The list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s volatile world.

“United Way Worldwide is honored by this prestigious recognition from Fast Company and dedicates this award to the 61 million people we fight for every year,” said Brian Gallagher, CEO, United Way Worldwide. “Our commitment to innovation is grounded in our ongoing efforts to find new ways to bring people together.”

United Way, whose history of community impact spans more than 130 years, has leveraged strategic partnerships and technology to build on this legacy; while finding new ways to engage the next generation of donors to address the problems facing many communities in the U.S.

For example, United Way partnered with Lyft for the Relief Rides program which has provided more than 12,000 free rides to those in need of non-emergency transportation – such as medical appointments and job interviews. And Lyft has supported United Way’s efforts to provide relief to communities facing natural disasters, such as the Southern California wildfires, through its Round Up and Donate app.

In June of 2018, United Way and Salesforce.org partnered to launch Salesforce Philanthropy Cloud, the only global platform that connects companies, employees, customers and partners with the charities and causes that are the most important to them. SPC empowers employees and creates a community of philanthropy through a one-network solution for giving, volunteering, fundraising and advocating for any cause and at any time.

And today, United Way Worldwide took another innovative step in its transformation journey with the launch of UpPurpose, a cloud-based technology platform that will provide a full suite of content services—from multi-platform digital campaign creation to real-time data-driven campaign performance analysis—for local United Ways, nonprofits, foundations, CSR organizations and other social enterprises.

The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

“Established players are showing the same kind of nimbleness that we’ve generally associated with startups,” said Fast Company deputy editor David Lidsky, who oversaw the issue with senior editor Amy Farley.

Fast Company’s Most Innovative Companies issue (March-April 2019) is now available online here, as well as in app form via iTunes and on newsstands beginning Feb. 27. The hashtag is #fcmostinnovative.

About United Way Worldwide

United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.


Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies and thinkers on the future of business. Since 2011, Fast Company has received some of the most prestigious editorial and design accolades, including the American Society of Magazine Editors (ASME) National Magazine Award for “Magazine Of The Year,” Adweek’s Hot List for “Hottest Business Publication,” and six gold medals and 10 silver medals from the Society of Publication Designers. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.


Snapshot: Financial Stability in WA

Our community’s most vulnerable citizens are living without the financial stability required to access education, achieve general health standards and improve their quality of living.

Whilst unemployment statistics have held steady over the last few years, under-employment has been sitting at a record high and growing. Earlier this year (2018) there were over 1.3 million unemployed Australians and an additional 1.2 million people under-employed and looking for additional work (1).

Long term unemployment and underemployment is highly linked to unstable housing situations and quality of living. In WA, rates of homelessness and rough sleepers are increasingly on the rise with around 9,000 people on the streets each night and another 7,000 in insecure housing situations (2).

Those experiencing homelessness are faced with a myriad of problems such as poor health and a lack of access to healthcare services, higher rates of assault and sexual assault and higher interactions with the justice system. In addition to the vast detrimental impact to these individual’s quality of life, there are also large social and economic costs to our society as a whole.

However, our country’s current intervention programs are overwhelmed, with reports showing that 20% of people spend over 5 years on the Housing Authority wait list (3).

Additionally, whilst many programs tackling these issues focus on housing, the problem is far more complex, requiring a collaborative community approach including counselling, drug and alcohol services, employment services, health and rehabilitation services and legal assistance.

Recent collaborative initiatives such as 50 Lives, 50 Homes and the Alliance to End Homelessness are having greater success in making a dent in this state crisis.

At United Way WA we choose to #liveunited by working closely with other providers in the sector in a coordinated approach for more sustainable solutions. Working with our corporate and community partners we deliver a range of intervention and collaborative initiatives aimed at improving the quality of life for those experiencing financial instability and homelessness.

Our community will only prosper and grow if all families are financially stable leading to healthier lives, improved work performance, and better educational outcomes.


Rikki is a fundraising, marketing and community engagement guru and current member of the United Way WA team.

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