United Way's Mission

To improve lives by mobilizing the caring power of communities in WA to advance the common good.

United Way's Aspirations

To do this, we aspire to:

• Energise and inspire people to make a difference;
• Provide meaningful opportunities for individuals to realise their potential;
• Increase investments in our community by expanding and diversifying our own resource development and fundraising efforts and supporting those of others;
• Ensure our investments have recognisable impact; and
• Strengthen the United Way movement and Brand at the local and national levels.

United Way's Values

Our values are to:

• Demonstrate trust, integrity, transparency, inclusivity and respect;
• Measure, communicate, and learn from the impact of our efforts;
• Endorse innovation, partnerships and collective action;
• Encourage and promote volunteerism and volunteer leadership; and
• Embrace diversity.