Our Mission and Values
United Way's Mission
 
To improve lives and build our community by engaging individuals and mobilising collective action
 
 
United Way's Aspirations
 
To do this, we aspire to:
  • Energise and inspire people to make a difference
  • Provide meaningful opportunities for individuals to realise their potential
  • Increase investments in our community by expanding and diversifying our own resource development and fundraising efforts and supporting those of others
  • Ensure our investments have recognisable impact
  • Strengthen the United Way movement and Brand at the local and national levels

United Way's Values
 
Our values are to:
  • Demonstrate trust, integrity, transparency, inclusivity and respect
  • Measure, communicate, and learn from the impact of our efforts
  • Endorse innovation, partnerships and collective action
  • Encourage and promote volunteerism and volunteer leadership
  • Embrace diversity.